Thursday, August 10, 2017

How SMBs can Compete with Big Players in SEO

As a small business owner, you may feel bogged down seeing the level of competition in the online space. There are many big players that are already selling what you are planning to sell. They, of course, have some advantages in SEO as well. From domain authority to link diversity and credibility, they seem to have the upper hand in every department.

Thankfully, SEO no longer focuses only on how long you’ve been in the business, your content volumes and how many inbound links you have. The focus has shifted to whether or not your website is useful and relevant to the users. This gives everyone a level playing field – no matter the size of their business. You can join an SEO training course to know more about this. Here are some useful tips on how a small business can compete with the giant players in SEO.

Focus on a niche

It is easier to improve your website ranking when your focus on a particular niche. The idea is to present your business as an expert in the niche. For instance, if your business provides interior design services, you may want to focus on office renovation or home renovation. By directing your SEO efforts towards a certain niche, you’ll be able to strengthen your online visibility faster.

Use hyper-focused keywords

Another good idea would be to choose keywords that big players probably would never choose. For instance, large businesses usually focus more on generic keywords and less on specific, hyper-focused keywords. This is because more people search with generic keywords, but the competition level is also high. This is why SEO experts often recommend using more specific, long tail keywords.

Target local audience

Some people always prefer buying from a local vendor. Even when they are searching online, they may look for a service provider in their city or town. You can capitalize on this opportunity by targeting your SEO efforts towards the local audience.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/how-smbs-can-compete-with-big-players-in-seo/
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Sunday, August 6, 2017

How to Plan a Content Marketing Strategy

Content marketing is a proven way to boost a website’s search ranking, but the best practices for content marketing keep changing to fall in line with the ever-changing search engine algorithm. To get the best results from your content marketing efforts, you should have a strategy. Your SEO consultant can help you in this. But before you hire SEO services, it would be a good idea to learn a few tips on how to build an effective content marketing strategy.

Set goals

First things first, consider why you want to do content marketing. For instance, you may want to increase signups or improve your brand reputation. Setting your goal will help you plan accordingly. Some other examples of concrete goals could be earning more back links, increasing customer retention or customer loyalty.

Define your audience

The importance of knowing your audience cannot be stressed enough. You should do everything possible to know how your target audience behaves when they search for a product or service online. To that end, you can keep a watch on their social networking habit, what content they read or share, what they like, dislike, tweet or re-tweet.

Decide on content types

What types of content you should create, depend on your goals and target audience. For instance, if your goal is to improve brand reputation, you should create useful blogs, case studies, tutorials and testimonials. When you are trying to earn back links, you should create guest posts and email newsletters.

Create a content execution plan

You should also plan how frequently you want to post new content and how you want to create the content. For instance, if you are blogging, decide whether you want to post a new blog daily, weekly or monthly. Do you want to write the posts yourself or engage an experienced writer for the job?

Finally, you should have the right tools to measure the effectiveness of your content marketing campaigns.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/how-to-plan-a-content-marketing-strategy/
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Wednesday, August 2, 2017

3 Types of Keywords you should Use for SEO Success

The importance of choosing the right keywords for your SEO campaign cannot be stressed enough. After all, the entire search algorithm revolves around keywords or key phrases. When you hire an SEO service, the first thing they do is keyword research.

At its core, keywords are nothing but words and phrases that users use to search for a product or service online. There are many different types of keywords, but SEO consultants usually stress on using mainly three types. Here’s a look at the three most important types of keywords for SEO success.

1. Generic keyword

This type of keyword targets a broad category of products or services. Examples of generic keywords could be ‘men’s t-shirts’ and ‘SEO services’. These terms do not mention specific details. For instance, the keyword ‘men’s t-shirt’ covers all types of men’s t-shirts, including printed shirts, cotton shirts and designer shirts. Owing to the broad area that they cover, ranking for a generic keyword could be really difficult. However, if you can rank with generic keywords, you are likely to drive heavy traffic to your website from the search results.

2. Broad match keyword

These keywords are more specific and are much less competitive than generic keywords. Visitors who find your website through these keywords are more likely to buy from you, because they know what exactly they are looking for. Examples of broad match keywords are ‘Blue t-shirts for men’ and ‘SEO services in Singapore’.

3. Long tail keywords

This type of keyword phrases use the exact sentence that someone types when searching for a product or service online. For instance, one can write, ‘What are the different types of blue t-shirts available for men?’ Now this whole sentence can be used as a long-tail keyword.

For best results, you should use a combination of the three types of keywords mentioned above.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/3-types-of-keywords-you-should-use-for-seo-success/
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Monday, July 24, 2017

SEO Tips for B2B companies

Every business, irrespective of their size and target audience, needs a strong online presence. However, SEO for B2B needs a different approach than SEO for B2C requires. This is mainly because B2B firms often have multiple decision makers and their products or services are usually more expensive than B2C products or services. As a marketer, you can expect a longer sales cycle in B2B. Also, B2B customers require more convincing. If you have no idea how to optimize your B2B business for search engines, you can seek professional help from an SEO expert. Alternatively, you can join an SEO training course and do your own SEO. Here are some useful tips for B2B SEO.

Use Google My Business listing

When you search for a particular company online, you may find its details, including name of business, address, map, and operating hours on the right hand side of your search results page. This means that the company you’re looking for is listed in Google My Business. You too can list the details of your company in the Google My Business page. This not only helps your customers find you online, but also helps improve your search ranking.

Add a FAQ page

The FAQ page of your company website is a chance for you to answer the frequently asked questions about your business. More importantly, you can insert long tail keyword phrases naturally into this page, which would help improve your SEO.

Use responsive designs

Most B2B customers today make online searches on their mobile devices. You should make your website mobile-friendly, so that they can easily browse your products and services online.

Provide useful content

In addition to how-to articles and top lists, you can consider posting white papers and case studies on your website. Allow interested readers to download the content from your site. This is a great way keep your B2B prospects engaged.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/seo-tips-for-b2b-companies/
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Friday, July 14, 2017

4 SEO Secrets Every Business should Know

If you are planning to seek professional help for SEO, you are not alone. Businesses of every size need a strong online presence today, and most of them are turning to SEO for best results. Unfortunately, not all of them get the desired results despite spending a lot of time and money on SEO services. The reason why only a few people get success with SEO is because only a few actually know the secret sauce to SEO success. In this article, we are going to reveal some of the secrets that no SEO consultant will tell you.

1. Post updated content

Most search engines, including Google, prefer updated content. You should keep updating your content frequently. In other words, make sure you’re providing the latest information to your readers. Neither your human readers not search bots prefer outdated content.

2. Quality content is not enough

Great content cannot help improve your search ranking until you take the necessary steps to make the content visible in the online space. For instance, you should post your content to the top publication channels and use the top networks to promote them.

3. Do your best and leave the rest

SEO is a vast subject. No one knows it inside out. Google’s algorithm changes almost every day, with no announcements made for most of the changes. So it is nearly impossible for an SEO consultant to know everything about how search engines rank websites. All you can do is to keep yourself updated. Do the best you can do and leave the rest. Results are never guaranteed.

4. Link building is not dead

Contrary to a popular misconception, link building still works. And links are still an important ranking factor. While experts recommend focusing more on naturally earning links, you may sometimes deliberately try to attract links from quality sites, bloggers and marketers. Generating quality content for the purpose of link building could be an effective SEO strategy.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/4-seo-secrets-every-business-should-know/
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Monday, July 10, 2017

Online Marketing Tips for Small Business

More than 80 percent of the consumers research online before making a purchase, according to a recent report by Forbes Magazine. Clearly, businesses of every size need to take the necessary steps for boosting their online presence. Still, some small business owners are reluctant to invest in online marketing, because they think the cost would be high. But the fact is; internet marketing could be more affordable than traditional marketing. To get the best benefits of online marketing, however, you should keep updated with the ever changing search engine algorithm and trends. If you are new to this field, you can hire an SEO expert or join an SEO training course. Here are some useful online marketing tips for small businesses.

Blogging

When the purpose is to improve your online presence, there is no alternative to blogging. The more you post useful blog articles, the better would be your chance of getting noticed. However, for best results, you should ensure both frequency and quality of content. If you want to write your blog articles yourself, consider following SEO best practices for blog writing. Otherwise, you can hire an experienced copywriter for the job. In either case, your focus should be on creating informative content that the readers find very useful. You can try creating simple how-to articles, top 10 lists, and tips on interesting topics in your industry. Make sure you identify and use the right keywords in each blog post.

Social media marketing

Using social media to engage with your existing and prospective customers is a proven way to boost your online ranking. Almost every business use this technique nowadays. However, not all businesses know how to use this marketing tool effectively. Instead of using the routine techniques social media advertising, try something new. Consider adding a personal touch to your social media messages. For instance, when responding to a question on your Facebook or Twitter account, you can mention the name of the customer. You can also send personalized marketing messages to CEOs of companies you want to do business with, for more effective B2B marketing.

Email marketing

Another very effective online marketing channel is email marketing. If used wisely, this marketing tool can get you more business than you could even think of. For best results, consider targeting a niche audience, with highly useful content. For instance, if you are targeting shipping industry professionals, consider sending newsletters, shipping news, and blogs written by shipping industry experts. Also, do not include a sales pitch in every email.

Ideally, your first few emails should not have any sales pitch at all. You first need to earn the trust of your readers. Once they are convinced that you’re trying to help them, without expecting anything in return – you can then gradually introduce your brand and use a call to action.

Finally, you should not ignore the importance of search engine optimization. An SEO expert can help optimize your website with the right keywords. They use a range of techniques, including keyword research and link building to help boost your overall search ranking.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/online-marketing-tips-for-small-business/
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Tuesday, June 20, 2017

Interesting Facts to Know about Google’s Algorithm

When someone conducts a search on Google, they get hundreds of search results almost instantly. Have you ever wondered how this mechanism works? Actually, Google has its own algorithm to determine what pages should appear in the first page of search results. It’s okay if you do not want to dig deeper into the technicalities, but there’s no harm in knowing some interesting facts about Google’s algorithm. Whether you are an SEO expert or simply pursuing a SEO training course, here are 5 interesting things to know about the search giant and its algorithm.

1. Google Dance is not actually a dance form

In the early last decade, Google used to make sudden changes in its search rankings every month. These sudden changes had a name – Google Dance. If you thought Google Dance is a kind of dance, now you know it’s not. Back then, the search engine would often name the sudden changes by location as well, for instance, Florida Dance and Boston Dance. However, Google has stopped making such sudden updates (read Google Dance) every month since 2003.

2. PageRank got its name from Larry Page

You thought PageRank is a way of determining the quality and relevance of a website. You are right, but it has nothing to do with its naming. In fact PageRank was named after one of Google’s co-founder – Larry Page.

3. The original name of Google’s algorithm has never changed since 2013

Yes, you read it right! Hummingbird is the official name of Google’s algorithm since 2013. Meanwhile, the search giant has made several major updates by the names – Penguin updates, Panda updates, and Pigeon updates. But, make no mistake; they are just the names of the updates – not the original name. Hummingbird continues to remain the original name of Google algorithm, even today. Some experts say Hummingbird is a perfect name for Google’s algorithm, because it is a combination of numerous ingredients to make searching on Google faster and more accurate like the bird itself.

4. Google updates its algorithm 500-600 times a year

Surprising but true! Google is very quick to respond to any changes in the way people search online. In order to adjust to the ever-changing search behavior of people, the search engine now makes up to 600 updates every year. However, most of these updates are so minor that even SEO experts would not know about them. It is true that the frequency of Google updates has increased considerably over the past few years. One of the major reasons for this is that more and more people now are searching on mobile devices. Also, the number of users is growing fast.

5. There is no story behind every name

Names of Google algorithm updates do not always have a story behind them. Some were named after famous engineers or Google employees, while others have no specific reason for naming as such. However, most of the names of Google algorithm updates, including Panda updates and Caffeine, were named by Google itself.



from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/interesting-facts-to-know-about-googles-algorithm/
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