Top 3 Tips to Develop an SEO Strategy for 2020

As with everything in digital marketing, SEO is changing fast. Ideally, you should review your existing SEO strategy every few months. The beginning of the New Year, 2020 is a great time to revamp your SEO, and develop a new strategy based on what’s working or not working. So here are 3 tips for developing a killer SEO strategy for this year.

1. Create a topic list
Instead of creating a list of keywords, you should first create a list of topics you want to cover. Selecting keywords is important, but not until you have your topics ready. Your SEO consultant can help you choose appropriate topics for your blog or social medial posts.

2. Identify long-tail keywords
Now that you have your topics ready, look for long-tail keywords relevant to your topic. You can use keyword research tools like Google’s Keyword tool to identify the keywords receiving high search volumes every month. At this point, you can also seek assistance of your digital marketing agency. If your website is new or doesn’t already have enough traffic, it could be difficult to rank higher on Google with short-tail keywords. Instead, try to optimize your content with long tail keywords at the start.

3. Create pages for each topic
Given the competition in online space, it is difficult to get one page to rank for multiple keywords. Instead, you should create a separate pillar page for each topic. For instance, if you have a printing business, one of your topics could be digital printing. Now create a pillar page for digital printing. Under than page, you can create several posts on different sub topics, such as, what is digital printing, how it works, types of digital printing and how to choose the right digital printing services. That way, you can set your page up for the win on search rankings.

from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/top-3-tips-to-develop-an-seo-strategy-for-2020/
via Dynamic Marketing

3 More Ways Blogging Helps in SEO

If you are skeptical about the power of blogging in today’s multifaceted online marketing context, read the key findings from a recent study.

More than 50% of marketers still see blogging as one of the most effective online marketing tools. This compares to marketing emails (40%), SMB (40%) and videos (30%).

Socking, right? But for most SEO experts, it is no surprise that blogging is still the online marketing giant that it has always been. In our previous article, we already shared how blogging helps in SEO. Here are some more facts.

1. Helps earn quality backlinks

One of the reasons why blogging is so important is because it gives you quality inbound links. Granted, it takes a lot of time and effort to create good quality blog posts that offer real value to the audience. But, if your posts truly offer value, you can expect other sites linking back to your posts. And it’s kind of redundant to say that high quality backlinks can help rank your website higher in Google search results.

2. Helps drive more visitors to your website

For the most part, blogging acts from behind to help improve your online presence. But it can also come in the forefront to help you win more visitors. Think of it this way. When someone reads an engaging, informative blog post that solves a real problem for them, wouldn’t they then want to know the website behind it? That’s exactly how good quality blog posts can directly drive traffic to your website.

3. Helps use long but relevant keywords

An acclaimed digital marketing agency would know the benefits of long-tail keywords. But you may have a problem using the long key phrases on your website content. You’ve no such issues while blogging. When writing blog posts, you can easily insert highly relevant, long-tail keywords to your content. And of course, that helps in SEO.  

from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/3-more-ways-blogging-helps-in-seo/
via Dynamic Marketing