3 Common Local SEO Mistakes to Avoid

Believe it or not, 46 percent of the total number of Google searches is local! The importance of local SEO can hardly be undermined therefore. As your SEO expert will tell you, here are some of the gravest SEO mistakes to avoid.

1. Inaccurate, inconsistent NAP information

NAP is the acronym representing Name, Address and Phone Number. It is one of the basic metrics that search engines use for ranking local businesses in their results. Simply providing the information prominently on your webpage is not enough. The information needs to be consistent. Prominent sources state that all prominent search engines have a practice of checking contact information across sites like Yelp, Yellow Pages and other directories. Therefore, it is important to check the details before putting it up on the website. Make sure it is clearly visible as well.

2. More than one URL to the same page

Check whether one or more URLs are leading to a single page on your website. Your SEO expert will always advise you against such a practice. This leads to failing in canonical checks. Also, when you have multiple URLs or inbound links to a page, it splits equity among the links and this hurts the links, affecting your SEO performance overall. In case, such links have been mistakenly created, you should consider removing them completely.

3. Not giving due importance to local reviews

Reviews have a huge impact on your local SEO ratings. The more high quality and diverse reviews you get, the better your local SEO ratings are likely to be. As any SEO training course will tell you, the quantity of reviews you get is also important. It is always a good idea to invite your potential customers to post reviews. You can provide them incentives for posting reviews.

Local SEO ratings can make or break your business. Due importance should be given to it.

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3 More Steps for Developing an Effective SEO Strategy

In the previous post, we looked at 3 basic introductory steps for developing a winning SEO strategy. As you try to perfect your SEO with the help of an SEO expert, here are some more steps that will keep you on track.

1. Perform a competitor analysis

As you’ve started visiting the competitor websites to spot their preferred keywords, use this opportunity for a comprehensive competitor analysis. Apart from the keywords, study the URLs, the titles, descriptions, widgets and plug-ins, mobile-friendliness of the portal, speed of loading and so on. It is also important to read through the pages for a fair understanding of the content structure.

2. Create content judiciously

High-quality content always helps boost your online presence and reputation. In fact, every SEO training course will have a module that provides guidelines for content creation. You need to keep it crisp and informative. Refrain from stuffing your Meta tags or descriptions with keywords, which is a common mistake people do in an attempt to achieve higher rankings. Try and implement ideas picked up from your competitor analysis. Your SEO expert can also provide the required assistance.

3. Measure and track your SEO progress

Once you have implemented some of the strategies regarding content creation, keyword research, page optimization and so on, it is time to measure and track your progress. There are several metrics and web analytic tools available for tracking the progress of your SEO campaign. It is important to engage a few of these and check on the progress so that changes can be made before it’s too late!

In addition, staying updated with SEO news and trends is also important. Read up on current developments and how search engines are changing their algorithms, so that you can make necessary changes in your strategy, well in time.

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First 3 Steps to Developing an Effective SEO Strategy

An effective SEO strategy can go a long way in assuring business success for your company. The question is, how do you go about formulating an effective strategy that suits your business? Surely, your SEO services specialist would help, but knowing a few basics of SEO would help you understand whether your SEO consultant is giving you the right advice. Here are some steps to take for developing a winning strategy.

1. Define your target audience

Before jumping on the SEO bandwagon, it is prudent to specify your target audience. Your target audience would be the people who you wish to influence by your marketing strategies. A proper analysis is required with respect to their age, gender, location and so on. As any SEO consultant would reiterate, defining your prospective clients and understanding what they want will go a long way in formulating a robust SEO strategy.

2. Spot the right keywords

It is important to do some keyword research when developing your SEO strategy. You need to know which words your prospective customers are likely to use when searching for the type of products you sell. Finding this out is simple. Pretend to be a customer yourself. Which search words would you use? Use these as search words. You will be directed to the websites of your competitors. Study the keywords used by them and arrive at a list of options. Your SEO expert will guide you towards the right choices.

3. Make a list of web pages you want to optimize first

All said and done, SEO implementation can be an expensive affair. In order to optimize costs, it is important to prioritize the pages you wish to optimize. Choose the ones that provide the more relevant bits of information about your products and services. Improving the ranks of some of your key pages can easily do the trick for you.
Choosing your SEO consultant wisely is as important. He or she should have the required practical knowledge and experience to guide you successfully through this digital marketplace.

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Top 4 Tips for Content Distribution

Gone are the days when only high quality content would do the trick for marketers in the online space. As any experienced SEO expert will tell you, alongside creating great content it is also about getting the content distribution right for being able to grab eyeballs. Here are four practical tips and measures to undertake for building a robust content distribution strategy.

1. Using the right distribution goals

One of the most fundamental things taught in any SEO training course is how to determine the distribution goals for an SEO campaign. To that end, you first need to identify your audience. What do you care about? Are you looking for brand awareness, social shares or conversions? Different distribution channels are suitable for different goals. So you should do enough research before deciding on your distribution goals.

2. Reaching out to influencers

If done right, this could be one of the best ideas for making your content visible to a large audience. You need to identify key influencers in your industry, show them the content you have created and ask them to share it through their social media pages. This works well because when your content is shared through them, their followers are more likely to take note.

3. Co-occurrence as a tool

It is important to understand that Google’s algorithms also work when there is no hyperlinking. Co-occurrence, a term used for placement, frequency and proximity of keywords which are related to the topic but not identically similar to it, can be built for making the content more visible across search engines.

4. Utilize Emails

Emails are still the most reliable means of content distribution. It is highly unlikely that your visitors will make time to read your blog post every day. However, if you send them an email with a link and a short excerpt of your content, the chances of them clicking on the link and visiting your blog, would be more. Similarly, sending weekly newsletters may also help.

Finally, it is always a good idea to seek professional help for content distribution from an experienced SEO expert.

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3 more link building tips for SMBs

In a previous article, we touched upon the importance of having a strong link profile and the three proven ways you can easily earn links. But, that’s not all. There are several other link-building strategies that work for SMBs. Knowing about those techniques would help boost your knowledge of SEO best practices for link building. This also helps you understand whether or not your SEO consultant is building links the right way. So here are three more link building tips for SMBs.

1. Create a local resource page

One effective local link building strategy would be to create a local guide or resource page. For instance, if you running a medicine store, list down all popular pharmaceutical companies in your locality and provide ample information about them, including their contact details, reputation, etc. That way, you can have other businesses in your niche link to your local guide page. You can also create a local maps page or a local events calendar.

2. Provide reviews and testimonials

Find out trusted review sites for the type of products or services you sell. Now post reviews of your business or products in those sites. This is a great way to drive more relevant links to your website from acclaimed review sites. You can also submit testimonials to other websites. At the end of each testimonial, provide a link back to your website. If you are not sure how to use testimonials for link building, consider seeking professional help from a company that specializes in SEO service.

3. Find out business mentions

Some websites or web directories may already have a mention of your business, but you don’t know about it. Search for any business mentions using tools, such as, Google Alerts and BrandMentions. Once you found business mentions, contact the website owner and request them to provide a link back to your website.

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Top 3 Link Building Tips for Small Business

Link building continues to remain an effective tool to improve a website’s search ranking. Make sure, however, that you earn every link the right way with hard work and creativity. Stay away from so-called SEO experts who use black hat techniques for link building. If you think it would help, you can even join a SEO training course to learn the white hat techniques of link building. Here are three link building strategies for small business.

1. Partner with local companies

Look for SMBs in your locality and try to convince them to put a link back to your website. Make sure it’s a win-win for both parties. For instance, you may want to sponsor one of their upcoming events. In exchange, they may want to place a link on their event page back to your website.

2. Contribute to influencer sites in your niche

Find out websites or blogs that regularly post relevant content for your target audience. Now try to build a partnership with these sites. You can contribute blog posts to those sites on a weekly or monthly basis. This gives you a chance to put a link of your website on the influencer site. That way, you can drive more traffic to your website and earn quality links in the process.

3. Leverage the Skyscraper technique

This link building technique was discovered by Brian Dean from Backlinko. In this technique, you first need to find out the top performing content in your niche. Then you need to create an improved version of the top performing content. Finally, you need to contact an influencer website in your niche and request them to feature and promote your content on their site. This process may be a little time-consuming, but the results are worth your time and effort. You can seek professional help from an SEO expert for the job.

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How SMBs can Compete with Big Players in SEO

As a small business owner, you may feel bogged down seeing the level of competition in the online space. There are many big players that are already selling what you are planning to sell. They, of course, have some advantages in SEO as well. From domain authority to link diversity and credibility, they seem to have the upper hand in every department.

Thankfully, SEO no longer focuses only on how long you’ve been in the business, your content volumes and how many inbound links you have. The focus has shifted to whether or not your website is useful and relevant to the users. This gives everyone a level playing field – no matter the size of their business. You can join an SEO training course to know more about this. Here are some useful tips on how a small business can compete with the giant players in SEO.

Focus on a niche

It is easier to improve your website ranking when your focus on a particular niche. The idea is to present your business as an expert in the niche. For instance, if your business provides interior design services, you may want to focus on office renovation or home renovation. By directing your SEO efforts towards a certain niche, you’ll be able to strengthen your online visibility faster.

Use hyper-focused keywords

Another good idea would be to choose keywords that big players probably would never choose. For instance, large businesses usually focus more on generic keywords and less on specific, hyper-focused keywords. This is because more people search with generic keywords, but the competition level is also high. This is why SEO experts often recommend using more specific, long tail keywords.

Target local audience

Some people always prefer buying from a local vendor. Even when they are searching online, they may look for a service provider in their city or town. You can capitalize on this opportunity by targeting your SEO efforts towards the local audience.

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