3 More Tips to Optimize Your Blog Posts for Search Engines

Just writing great blog posts or posting regularly is not enough. Success in blogging depends on several other factors. You need to know what keywords to use, where to insert your keywords and other SEO techniques. If you are concerned about the weak online presence of your blog posts, consider joining an SEO training course. You don’t have to be an SEO expert to run a blog successfully, but knowing the basics would help. In the previous post, we discussed some important steps you need to take for boosting the SEO of your blog. Here are some more tips.

1. Include a keyword in meta description

The meta-description shows up just below your title tag in the search result. It gives a brief overview of the link, making it easier for the searchers to understand what the post is about. Including a keyword in the meta data helps the search bots find your post when someone searched with the same or a related keyword. Google now allows 300 characters in the description. Make sure that you use up the full space. Also, try inserting the keyword in the first sentence of the description.

2. Avoid keyword stuffing

While using the right keywords is important for SEO, you should not force too many keywords into the post as this could harm your reputation to the search engine. The rule of thumb is to use less than two keywords per 400 words. If possible use some related words as well.

3. Optimize your images

Your blog post should also have some images. It is equally important to optimize your images for the search engine. Since search bots cannot recognize images, you should include a description of your image in the alt-text. It is even better if you can include a keyword in the alt text.

from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/3-more-tips-to-optimize-your-blog-posts-for-search-engines/
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How to Optimize Your Blog Posts for Search Engines (Part 1)

You know your blog posts can change the world, but nobody is listening! You’re disappointed – don’t know what went wrong. But hey….did you optimize your posts for the search bots? Perhaps no! Even if you did, maybe you didn’t use the latest SEO techniques.

Don’t fret, because improving SEO for your blog posts is not rocket science. With the right guidance from an SEO consultant, making your blog posts SEO-friendly should not be an uphill task. Here are some tips to optimize your blog posts for search engines.

Make your blog mobile-friendly

Most online searches are conducted from mobile devices. Some people still search from their PCs, but they are being outnumbered by mobile users. So making your website mobile-friendly is an urgent need. If your website is not mobile-friendly, every blog post on your website will have two URLs – one for PC users and another for the mobile users. That means any inbound traffic to your blog post will automatically split into two parts, diluting the value of the post to search engines.

Use long-tail keywords

With a long-tail keyword, it is easier to rank your post higher in the search results. Sure… the number of searches would be fewer, but you’ll get more relevant traffic through a long-tail keyword. But don’t go overboard. Using one or two long-tail keywords would suffice. Make sure that you choose the right keywords for the right post. If you’re not sure what keywords to use, consider hiring SEO services.

Use a keyword in the title tag

If possible, use a keyword in the title tag or headline of the post. This helps boost your post’s SEO. Ideally, you should include your keyword towards the beginning of your title. Google shows only the first 60 characters of your headline. If you have a longer headline, we recommend starting the title tag with the most important keyword.

from Dynamic Marketing https://www.dynamicmarketing.sg/digital-marketing/how-to-optimize-your-blog-posts-for-search-engines-part-1/
via Dynamic Marketing