2 More Ways to Improve SEO of Your Existing Content

Quality content is the foundation of quality SEO. The more consistent you’re in adding high-value content to your website, the better for SEO.

However, just posting content isn’t enough. Otherwise, no one would need an SEO consultant or SEO expert.

The job of these professionals is to optimize your content for search engines. Ideally, SEO works should start from the planning stage of content creation. However, if you already have loads of content on your website, you can still take some steps for better SEO.

Here are 3 more ways to improve SEO of your existing content.

1. Improve click-through rate
Even when your webpage shows up on the first page of Google search results, not every searcher is going to click on it. Your click-through rate is the measure of how many searchers actually clicked through to your page, this is one of the secrets of a digital marketing agency.

Needless to say, the whole purpose of SEO is to get more people to visit your website or webpage. So, improving your click-through rate is the ultimate goal.

Interestingly, it is also one of the factors that Google considers when ranking your webpage in search results. So, how can you improve your CTR? There are many ways but mainly try to improve your title tag and meta-description for the page. If possible, insert the main keyword in the title tag and make it useful for the reader.

The description should clearly mention the purpose of the page in maximum 150 characters.

2. Update old content with declining traffic
Evergreen content is a myth. A piece of content that users absolutely loved two years back could see almost no traffic now. That happens all the time. With time, the information becomes outdated.

Or sometimes you simply need to upgrade the format or structuring of the content to make it relevant for today.

In most cases, you don’t have to rewrite the whole content. Just updating the outdated sections would suffice. In any case, updating your existing content is a great way to boost your traffic.

The post 2 More Ways to Improve SEO of Your Existing Content first appeared on Dynamic Marketing.

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Ways to Improve SEO of Your Existing Content

Don’t get this wrong! Publishing new content to your website has no alternative. SEO is a long-term game; and seeing your efforts come to fruition could take months, if not years. To that end, you must keep adding new content to your website at regular intervals.

However, the top SEO expert or SEO consultant also use certain quick-fix techniques to boost website traffic. These techniques, if employed the right way, can help improve the search ranking of your existing content within weeks. Here are some ideas.

Optimize page loading speed
By now you know that user experience is critical to good SEO.

Imagine someone clicking on your page but the page won’t load (or take forever to load). That’s bad user experience, right? And that is exactly why Google factors in the loading speed of a webpage when ranking it. As a digital marketing agency, the first thing we check in a website is its loading speed.

For that, we use tools like Google’s PageSpeed Insights. Once you identify slow speed issues, you can take a few steps to increase your page speed. For instance, if your content has images, consider reducing their size.

WordPress users can easily do that using the ShortPixel plugin. Another good idea would be to enable browser caching, using tools like W3 Total Cache.

Use internal linking to your advantage
Internal linking is when you link one page in your website to another relevant page in your site.

But how does that help boost your SEO? Let’s explain. Simply put, when a webpage has a lot of relevant internal links, Google boosts it PageRank. If you don’t know what PageRank is, it is a complex calculation, which helps Google identify high value pages by looking at the number of quality pages linked to it.

Because Google considers PageRank as an important ranking factor, internal linking would be a great way to boost your SEO, without having to add new content to your website.

from Dynamic Marketing https://www.dynamicmarketing.sg/blog/ways-to-improve-seo-of-your-existing-content/
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